Normal clicks are valid ad or organic clicks that are not considered suspicious or fraudulent by ClickGUARD or by you. These clicks are shown as “NORMAL” within click reports, with a distinctive color (blue).

An example of a normal ad click would be when a legitimate visitor clicks on one of your ads without triggering any of your custom-set protection rules and ClickGUARD doesn’t find any reason to consider them suspicious or fraudulent.

A normal organic click is every click on your website that is not related to a suspicious or fraudulent click in any way (e.g. by being made from a suspicious IP address or device).