Parallel tracking in Google Ads (AdWords) is a new ad click tracking model that reduces the time it takes to reach your landing pages after clicking on your ads. The way this is achieved is by sending the visitor to your landing page directly to your final URL while the tracking (click measurement) happens in the background, in parallel.

After October 30th, 2018 parallel tracking becomes required for all advertisers using third-party click measurement systems.

You can read more about how parallel tracking works here.

Does ClickGUARD support parallel tracking?

Yes. ClickGUARD's AdWords tracking template will work with parallel tracking. The only difference between using parallel tracking and the previous model is that ClickGUARD will no longer forward visitors to your landing pages, but simply log and process information about the click.

What about custom tracking templates?

If you're using custom tracking templates on account (or lower) level parallel tracking might or might not be an obstacle for you, based on the overall click tracking / measurement model you have in place.