Parallel tracking in Google Ads (AdWords) Google's standard ad click tracking model that reduces the time it takes to reach your landing pages after clicking on your ads. The way this is achieved is by sending the visitor to your landing page directly to your final URL while the tracking (click measurement) happens in the background, in parallel.

After October 30th, 2018 parallel tracking became required for all advertisers using third-party click measurement systems.

You can read more about how parallel tracking works here.

Does ClickGUARD work with parallel tracking?

Yes. ClickGUARD's Google Ads tracking template works with parallel tracking. The only difference between using parallel tracking and the previous model is that ClickGUARD no longer forwards visitors to your landing pages, but rather logs and processes information about the click in parallel.

Are there any problems with custom tracking templates?

No. Even if you're using custom tracking templates on account (or lower) level ClickGUARD's tracking will not be affected by parallel tracking, as long as you used ClickGUAR's template merge tool or followed instructions in our knowledge base.

Read more about using custom tracking templates here.