Besides logging ad clicks via the AdWords tracking template ClickGUARD also uses a JavaScript code snippet installed on the website advertised with AdWords to obtain precious information about the visitor.

What information is collected?

By running the tracking code on your website ClickGUARD is able to fingerprint the device used to make a click and track the device through multiple clicks. Both ad clicks and organic clicks are tracked. Additionally, ClickGUARD is able to measure time spent on site by each visitor and track conversions.

How does ClickGUARD use the obtained information?

By tracking devices across multiple clicks you’re able to go beyond a simple click counter that tracks IP addresses and blocks them based on the defined threshold. Protection rules can be configured to monitor devices as well making it easy to catch repetitive ad clicks made from by the same entity and block them.

By measuring time spent on site after an ad click you’re able to define a special threshold where you automatically block the IP addresses of visitors clicking on your ads and not spending any time on the landing page or site. That is usually a clear indicator of click fraud.

You’re able to track conversion events with ClickGUARD making it possible for you to block visitors that often click on your ads but never convert.

How do I install the tracking code?

To install it on your website place it like any other tracking code, before the ending </body> tag. See detailed instructions here.

Does ClickGUARD use cookies to track devices?

No. Since cookies can be easily deleted from the visitor’s machine they are not a reliable method for tracking devices. This is why ClickGUARD is using the fingerprinting method that’s much more accurate and provides the best results.

Does the tracking code influence page load speeds?

No. You can read more about that here.

Can ClickGUARD work without the tracking code?

Yes. Using the AdWords tracking template is enough for ClickGUARD to log and process clicks and apply protection rules. However, without the tracking code you won’t benefit from a number of useful protection features.