Besides logging ad clicks via the tracking template ClickGUARD also uses a JavaScript code snippet installed on the website advertised with Google Ads to obtain important information about the visitor.

The website tracking code is sometimes referred to as the tracking pixel.

What information is collected?

By running the tracking code on your website ClickGUARD is able to fingerprint the unique device used to make a click and track it across multiple click occurrences.

Organic clicks are tracked as well as they enable additional actionable information about the visitor such as time spent on the site and conversion information.

How does ClickGUARD use the obtained information?

By tracking devices across multiple ad clicks you’re able to take your protection beyond a simple click counter that tracks IP addresses and blocks them based on defined thresholds.

Protection rules can be configured to monitor devices as well making it easy to catch repetitive ad clicks made from by the same source and block them.

By measuring time spent on site after an ad click you’re able to define a special threshold where you automatically block the IP addresses of visitors clicking on your ads and not spending any or enough time on the landing page or site. That is usually a clear indicator of click fraud.

You’re also able to track conversion events with ClickGUARD making it possible for you to block visitors that often click on your ads but never convert.

How to install the tracking code?

To install the website tracking code on your landing pages place it like any other tracking code, making sure it's pasted before the ending </body> tag. See detailed instructions here.

Does ClickGUARD use cookies to track devices?

No. Since cookies can be easily deleted from the visitor’s machine they are not a reliable method for tracking devices. This is why ClickGUARD is using the fingerprinting method combined with a proprietary tracking mechanism that’s much more accurate and provides the best results.

Does the tracking code influence page load speeds?

No. You can read more about that here.

Can ClickGUARD work without the tracking code?

Yes. Using the Google Ads tracking template is enough for ClickGUARD to log and process clicks and apply protection rules. However, without the tracking code you won’t benefit from a number of useful protection features.